EquiToes is a small independent equestrian brand created by Toby and Kat, with a simple aim: to make riding socks that are comfortable, reliable and a lot more fun.
What started as an idea to bring more colour and personality to everyday equestrian wear has grown into a brand we’re incredibly proud of and love building together.
We’re involved in pretty much every part of EquiToes, from choosing new colours and designs to packing orders, setting up show stands, chatting to customers and hearing what riders want to see next.
One of our favourite parts of running EquiToes is getting out to shows and meeting people face to face. There’s nothing better than seeing someone discover the brand for the first time, choose their favourite pair or come back and tell us how much they love the socks they bought before.
We want EquiToes to feel approachable, colourful and genuinely useful a brand made for real riders and real equestrian life.
So whether you’ve found us online, spotted us at a show or already have a drawer full of EquiToes, thank you for supporting us.
More Than Just Socks
We make socks for real equestrian life.
That means early starts, muddy yards, long days on your feet, hours spent in riding boots and all the moments in between.
Our aim is simple: to make socks that feel comfortable enough to wear all day, reliable enough to become a regular part of your riding kit, and fun enough to bring a little bit of colour to your outfit.
We know equestrian clothing often has to be practical first, but we don’t think practical has to mean boring.
Whether you love traditional navy, bright stripes, polka dots, argyle or something a little louder, we want EquiToes to give riders the chance to show some personality even if most of it is hidden underneath a pair of boots.
Because sometimes the smallest details are the ones that make you smile.
Our Values
Everything we do comes back to four simple ideas.
Comfort
Riders spend a huge amount of time on their feet, so comfort has always been at the heart of EquiToes. We want our socks to feel good from the moment you pull them on until the end of the day.
Reliability
Equestrian kit has to work hard. Our socks are designed for regular wear, busy yard days, riding, washing and wearing again.
Fun
We love colour, pattern and personality. Horse life can be muddy, tiring and unpredictable, so we think your socks are allowed to be the fun bit.
Made for real riders
EquiToes isn’t about one discipline, one age group or one particular style of rider. We want to create products that fit into everyday equestrian life, whether you ride for fun, compete every weekend or simply spend most of your time at the yard.
Those values are what keep us focused as the brand grows.
Our Story
EquiToes began with a simple question:
Why couldn’t riding socks be more comfortable, more colourful and a little more fun?
From there, an idea started to grow.
What began with a small range of socks has gradually developed into something much bigger for us. We’ve added new colours, new patterns and new collections, and we’re constantly thinking about what riders might want next.
One of the biggest parts of that journey has been getting out to equestrian shows and meeting customers in person.
Those days are incredibly important to us.
There’s nothing quite like watching someone walk up to the stand, pick out their favourite colours, tell us which pair they already own or come back to stock up again. The conversations we have at shows give us a much better understanding of what riders actually want.
And quite often, those conversations spark the ideas for what we do next.
EquiToes has grown because of the people who support it, and we never want to lose sight of that.
Growing With Our Customers
We’re still growing, learning and developing EquiToes all the time.
And we want our customers to be part of that journey.
Your feedback helps shape everything from new colours and patterns to future products and improvements. We listen to what people tell us online, at shows and through repeat orders, because the people wearing our socks are the best people to tell us what works.
As EquiToes gets bigger, one thing we never want to change is the personal side of the brand.
We still want customers to know there are real people behind every order, every product idea and every show stand.
So whether you’ve just discovered EquiToes, bought your first pair, followed us online, stopped for a chat at a show or already have a drawer full of them, thank you.
Every order, recommendation, tag, follow and conversation helps us continue doing what we love.
We’re really excited about where EquiToes goes next, and we’re very glad to have you along for the ride.
Toby & Kat
EquiToes
